The Bachelor of Business Administration (BBA) with a dual specialization in Logistics & Supply Chain Management and Digital Marketing is designed to equip students with essential managerial skills along with focused expertise in two high-demand domains.
The Logistics & Supply Chain Management component covers topics such as procurement, inventory management, warehousing, transportation, and global supply chain strategy, helping students understand and optimize the movement of goods and services from suppliers to consumers.
The Digital Marketing specialization focuses on areas like SEO, social media marketing, content creation, email marketing, web analytics, and online advertising, preparing students to plan and manage digital campaigns in the digital-first business environment.
This integrated program combines classroom instruction, case studies, internships, and industry projects to develop well-rounded professionals ready for roles in e-commerce, logistics firms, digital marketing agencies, and multinational corporations.
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